Skip to content
Clothing Care
Keeping your pieces beautiful
Clothing Care
Every Shop The Kei piece was chosen to last — to travel with you, to wash well, to feel beautiful season after season. A little intentional care goes a long way. Here is how to keep your pieces feeling exactly as they should.
General Care Guidelines
Wash Less, Air More
Before reaching for the wash cycle, ask if your piece truly needs it. Most natural fabrics benefit from airing between wears — it extends the life of the fabric and preserves color beautifully.
Wash Cold, Gentle Cycle
Cold water protects color and fabric integrity. A gentle cycle reduces friction that can cause pilling or distortion over time. When in doubt, go gentler.
Air Dry Whenever Possible
Lay flat or hang to dry rather than using a machine dryer. Heat breaks down natural fibers over time. Air drying keeps your pieces soft, structured, and true to their original shape.
Turn Inside Out
Washing garments inside out protects the outer surface — particularly important for printed or embroidered pieces, and anything with a delicate texture or finish.
Store with Care
Fold knitwear rather than hanging to prevent stretching. Use padded hangers for dresses and blouses. Keep pieces away from direct sunlight during storage to preserve color depth.
A Note on Natural Variations
Because our pieces are crafted in small batches by skilled makers, you may notice small variations in texture, color, or finish. These are not flaws. They are the natural signatures of handmade craft — evidence that a real person made something with care.
We consider them beautiful. We hope you will too.
Questions about a specific piece? We are always here to help.
Reach us at Connect with Us.
