Our Story

Kei, baby Leila, and Nyaeli play at a park in Hawaii. Kei wears a large straw hat with black trim and a leopard print midi dress. The girls wear matching animal print outfits.

✧ Where fashion meets soul ritual, and every piece is a celebration of becoming

I’m Kei — a mother of two vibrant daughters, an adventurer at heart (from the waves of Croatia to the shoreline of the Jersey Shore), and a designer who believes in clothes that hold more than just form. They hold intention. They carry light.

Kei, Nyaeli, and Leila in a tree wearing matching safari outfits

After giving birth, I entered a season I hadn’t anticipated. The joy I expected felt distant. Responsibility weighed heavily. My usual lightness felt lost. I found myself in a dark space of self-isolation, wondering why I couldn’t find my way back to that version of myself.

It was in that quiet, un-expected place that my journey toward self-awareness began. Through reading, self-reflection, and healing practices, I rediscovered the truth: I am the keeper of my energy, the designer of my vibration, and the creator of my story.

Years later, I stood amid the red-rock energy of Sedona’s sacred vortex sites — a culmination of that inner work. There I was invited to own my gifts, to shine brightly, and to share that light through everything I create. From that moment on, the path of fashion and ritual merged.

Kei resting at the base of Cathedral Rock in Sedona Arizona

And so, Shop the Kei was born — not only as a collection of carefully designed garments, but as a living practice:

🌿 Intentional design. Clothes that move with you — travel-ready, easy-care, and crafted to reflect your inner rhythm.

🌿 Ritual-infused creation. Before each piece leaves our hands, it’s held in ceremony and blessed with crystals — each one carrying an energy of uplift, love, and presence.

🌿 Soulful community. With every purchase, you’re not only wearing a piece — you’re supporting maternity care in underserved areas. Because nurturing mothers and birth is a sacred act of expansion and life.

🌿 Empowered style. Our aesthetic is rooted in outdoor spirit, bohemian ease, and world-travel texture — comfort and effortless beauty in harmony.

Thank you for walking this path with us — for letting your wardrobe become part of your journey, part of your ritual, part of your expression. We’re so glad you’re here.

With light + love,
Kei
Founder · Designer · Mama · Seeker of Sacred Style

Kei, Nyaeli, and Leila giggling in a park wearing coordinating animal printed outfits. Mom wears a breezy leopard print sun dress. Nyaeli wears a cotton tank top and shorts set printed with safari animals and plant life. Leila wears a romper that matcher her sister's safari print.