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Our Impact
What we stand for
Beauty That Gives Back
Every piece we create carries a purpose beyond the fabric. When you choose Shop The Kei, you become part of something that extends far beyond your wardrobe.
Supporting Maternal Care
A portion of every purchase at Shop The Kei is directed toward maternity care nonprofits serving women in underserved communities — women who deserve safe births, dignified care, and the support they need to bring life into the world with confidence.
This cause is personal. As a mother, I understand how sacred and vulnerable the experience of bringing a child into this world truly is. No woman should face that moment without care, without support, without someone in her corner.
Your swimsuit funds a prenatal visit. Your dress supports a safe delivery. Your kimono helps a new mother find her footing. These are not small things.
Our Partner Organizations
We are proud to support two organizations whose work we believe in deeply — one rooted in our local community, one serving mothers across the nation.
Perinatal Health Equity Initiative
Local Partner · Tax ID: 82-4815853
The Perinatal Health Equity Initiative works to eliminate disparities in birth outcomes for marginalized communities. They provide culturally responsive perinatal care, advocacy, and education — ensuring that every mother, regardless of background, receives the care and dignity she deserves during one of the most profound moments of her life.
Shades of Blue Project
National Partner · Tax ID: 47-1005042
Shades of Blue shines a light on perinatal mood and anxiety disorders in women of color — a population that is chronically underserved and underdiagnosed. Their work bridges the gap in mental health support for mothers before, during, and after birth. Because a mother’s emotional wellbeing is inseparable from her child’s.
Why This Matters to Us
Shop The Kei was built on one core belief: that beauty was never meant to hurt. That philosophy does not stop at the clothes we make — it extends to the world we want to build.
A world where women are cared for. Where mothers are seen. Where bringing life into the world is treated with the reverence it deserves.
When you wear something from this collection, you carry that intention with you. That means everything to us.
“The most radical thing we can do as a brand is make beauty feel safe — for the woman wearing our clothes, and for the women whose lives are changed because she did.”
— Kei, Founder
